About me
I was a strategic brand and publicity professional dedicated to helping talent and organizations grow through intentional partnerships, compelling marketing, and authentic storytelling. Throughout my career, I focused on elevating visibility, shaping public narratives, and creating opportunities that aligned with long-term goals.
I worked across industries—from entertainment to consumer goods—where I guided clients through brand development, media strategy, contract negotiations, and high-level collaborations. My approach combined creativity, strategic planning, and cross-functional leadership to deliver meaningful results.
Highlights from my career include:
• Negotiating major partnerships with top-tier organizations such as ESPN, Televisa, Beam Suntory, Usher’s New Look, and Kimora Lee Simmons’ KLS Holdings.
• Leading U.S. tour logistics and publicity for Grammy Award-winning artist Mr. Cheeks, acclaimed violinist Eric Stanley, and the Reach For Strings school tour.
• Managing national campaigns for brands like GlaxoSmithKline, Bright Farms, and Vonage—executing shopper marketing, consumer promotions, and strategic communications.
• Co-creating Bright Farms’ in-store tagline, “Enjoy Deliciously. Grown Responsibly,” and playing a key role in winning the Marley Coffee business.
• Overseeing financial reporting and operations for Pernod Ricard and Merck Pharmaceuticals, including budget management, invoicing, and financial training.
• Supporting brand alignment through creative contributions, such as wardrobe coordination for the Malibu® & Ne-Yo partnership, and earning an unsolicited promotion through my insights in music and entertainment.
Driven by a passion for innovation and strategic storytelling, I built a career on helping clients define their voice, expand their reach, and stand out with confidence.
Today, I’ve transitioned into a more intentional chapter—serving as a primary caregiver for my aging mom while embracing the creative freedom of being a lifestyle content creator and consultant.